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Sonoma County Gazette
Sonoma County Backroad Challenge

The Sonoma County Backroad Challenge

Jan 22, 2017


The Petaluma Sunrise Foundation is pleased to announce that Raley’s has become a major sponsor of The Sonoma County Backroad Challenge.  Raley’s will be providing all of the nutritious food for the five rest stops during our cycling event.  Raley’s is recognized as a quality organization committed to serving the North Bay.  We are excited about this partnership and thank Raley’s for their support.

Sonoma County Backroads Challenge

This annual fundraising event has three epic Wine Country back road routes of varying distances and difficulty to appeal to cyclists of every skill level.  All three routes offer excellent scenery and are supported with mobile support (SAG) vehicles and crews.  There are also five fully staffed rest stops along the routes for participants to rest, rehydrate, and get a bite to eat.  Then, at the conclusion of the ride, participants get to enjoy a festival featuring live music, excellent barbeque and fantastic beer.  The Sonoma County Backroad Challenge is administered by the Rotary Club of Petaluma Sunrise.  The proceeds from the ride go to support those community groups who are helping with the ride and the humanitarian projects of the Petaluma Sunrise Rotary Club.  Recent and ongoing local projects supported include providing dictionaries to every third-grade student in Petaluma, providing school grants for projects and field trips, and providing nutritious meals to families in need.  Recent international projects include building classrooms and providing water sanitation solutions to communities in the Dominican Republic.  The Petaluma Sunrise Foundation is a 501(c)(3) Charitable Foundation, established in 2010 by the Rotary Club of Petaluma Sunrise.  To learn more about The Sonoma County Backroad Challenge visit

About Raley’s

Founded in 1935, Raley’s is a third-generation family owned regional food retailer headquartered in West Sacramento, California. Raley's team members strive to infuse life with health and happiness while aligning with the brand vision to change the way the world eats one plate at a time. Best known for high-quality products, fresh produce, fine meats and outstanding customer service, the company operates 123 stores in Northern California and Nevada under four banners: Raley’s, Bel Air Markets, Nob Hill Foods and Food Source. Visit for more information.


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