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Sonoma County Gazette

Santa Rosa's Flamingo Hotel get a New Owner and Restoration

Jan 21, 2019


Flamingo Resort entranceYang Capital and restaurateurs Anderson Pugash and  Benson Wang have acquired a managing interest in the historic Flamingo Hotel in Santa Rosa. The property will come under new management through a joint venture between their respective operating companies Point Hospitality and Serious Leisure. Point Hospitality will operate the guest rooms, event center and health club while Serious Leisure will manage the food and beverage.

Together, the companies are planning a repositioning of The Flamingo. The Flamingo was built in 1957 and has long been a cornerstone of the Santa Rosa community. The team plans to honor its history and sense of community through a thoughtful restoration and renovation of the property.

Construction is anticipated to begin in Winter 2020, and an update of the rooms, event spaces, and common areas is planned, with a mid-century modern aesthetic. The food and beverage program will be overhauled as well, with a new restaurant concept that will be announced later this year.

About the Property:

The Flamingo Hotel was built in 1957 and designed by architect George Bernard Russell, the same architect as the original Las Vegas Flamingo. An immediate success, it drew celebrities and jet-setters to its oversized pool and courtyard. The property is spread across 9.5 acres, with 170 rooms in 5 different buildings with 13,000 square feet of meeting space. The property includes the Montecito Heights Health Club as well.

The property has been in the Ehret family for over 40 years and seller Pierre Ehret will retain a majority interest in the property.

27777 Fourth Street, Santa Rosa, CA (800) 848-8300

Flamingo Resort swimming pool courtyard

Yang Capital: Founded in San Francisco in 2013, Yang Capital LLC is a vertically integrated, boutique real estate investor specializing in long-term hospitality opportunities in select growth markets.  Learn more about Yang Capital at more information, please contact Stephen Yang, Managing Partner, 23 Main Street, Suite E, Tiburon, CA 94920, (415) 889-8408,

Serious Leisure: Serious Leisure was co-founded by Anderson Pugash and Benson Wang. Together they currently own and operate five businesses in the Bay Area — Bergerac, Palm House, The Dorian, Crossroads Nightlife and Fifty Fifty Cocktail Co. Bergerac is equal parts craft cocktail bar and impromptu house party. Palm House is the staycation destination of San Francisco serving tropical food and vacation drinks. The Dorian is a neighborhood supper club serving modern American fare and free-spirited cocktails. Crossroads Nightlife blazes a carousing path of fun-fueled large scale events with the sole mandate of bringing people together to live in the moment. Fifty Fifty Cocktail Co. is a consultancy that blends creativity, visual drama and flair to create outstanding cocktail experiences and bar programs.

Point Hospitality Group: Based in San Francisco, CA and led by CEO, Karlene Holloman, Point Hospitality provides premier hotel management services by investing in and empowering its employees to elevate the guest experience. With the addition of the Flamingo to its current collection of boutique and branded hotels located in California and Arizona, Point Hospitality will employ 450 highly trained staff. The Flamingo Hotel will be the fifth hotel Point Hospitality operates in its portfolio and its second boutique property in Santa Rosa as it currently operates the Sandman Santa Rosa. In 2020, Point will be adding its sixth hotel, which is under construction in Utah. Learn more about Point at


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