Re-Frame Hair Gallery, Caff / Farmers Guild and Loren Hansen Photography in Support of Women Owned Community Supported Agriculture.
By Ceylan Karasapan Crow
This past Saturday Nov 16, I attended a very unusual and heartwarming event at REFRAME Hair Gallery run by Nevuah Tova and Cameron Nairn Wayland the owners. The event Glamour + Grit: Art Show & CSA Fair, featured women farmers from across Sonoma and Napa Counties. The event was hosted by REFRAME, CAFF and Davines and featured Loren Hansen's art and the farmers themselves. There was a delicious spread of food and wine in the center. The women farmers had set up displays and provided information at each styling booth, with the portrait of each farmer at their farm on the wall behind them. The photographs of Loren Hansen Photography are beautiful and capture the spirit of the women in their farm setting in a calm understated manner and a must see. Visitors could talk with the farmers and sign up for a CSA; a weekly subscriptions of the finest, freshest, local food. I was surprised to learn from Evan Wiig the communication and membership director of Community Alliance with Family Farmers (CAFF), that Every CSA farm in Sonoma and Napa Counties is either woman-owned or co-owned!
As per Evan’s clarification, “Community Supported Agriculture (CSA) is a way to buy local food directly from a farmer. You purchase a “share” and become a farm “member.” The farm delivers a box of farm-fresh goods regularly throughout the season. However, CSA is much more than just a weekly delivery of food. CSA is a powerful investment in your health, community, and local economy. It’s a partnership between farms and consumers that keeps independent businesses thriving, helps families eat seasonal, local produce, and charges farmers and consumers with the responsibility of building a strong, equitable food system." Learn more about CSA here.
Featured women owned or co-owned CSAs
Sonya Perrotti of Coyote Family Farm, Rose Madden of Pink barn Farm, Nancy Prebilich of Leland Street Local Food, Jennifer Branham of Laguna farm CSA, Aubrie Maze of Brambletail Homestead, Sarah Silva of Greenstar Farm, Elizabeth Kaiser of Singing Frogs Farm, Rachel Kohn Obut of Little Moon Farm, Oona Eldridge-Squire of Tara Firma Farms and Suzi Grady of Petaluma Bounty Farm.
The Artist Loren Hansen, was thrilled to be able to contribute to the cause with her stunning photography and was one of the stars of the evening collecting much praise for her work and obviously stoked to have had such a meaningful and community oriented project.
The women farmers had set up displays and provided information at each styling booth, with their portrait taken on location at their farm on the wall behind them at the spacious vennue REFRAME.
I had conversations with both Nevuah Tova of REFRAME and Evan Wiig of CAFF at the event and asked both for a short synopsis of the event from their respective perspectives.
Nevuah Tova recounted the background of the event:
“The event was designed to support local farmers by introducing new customers to the possibility of shopping directly from them in order to support them and our planet.
This was a pilot program. Davines is a sustainable hair care company from Italy ( they are even a B Corp). Davines North America (The North American Branch) decided to create a campaign here on our continent. In Parma, and around the rest of Italy, Davines supports local agriculture and the slow food presidia by purchasing ingredients that could otherwise not be farmed (lack of need in culinary — or not very profitable compared to larger crops of other varieties) .
Here in Sonoma County we face a similar issue with The wine industry and mono-cropping.
Davine North America put myself and Evan Wiig (head of CAFF) in contact with each other to brainstorm a plan. We came up with a photography show and CSA fair. Since the summer crops were finishing up and we are traditionally moving into a slower farming time, we offered the farmers haircuts and they each had a photo shoot at their farm with Loren Hansen who volunteered her time and is an amazing photographer!!!
The ideas was to introduce our clients and other local guests to the farmers in our community.
This was a test run, as a pilot program, done here in Sebastopol, at one salon in the Hudon Valley (N.Y.) and one in Wisconsin. If all goes well, the idea is to roll it out on a national level next year. We do think it went well."
— Nevuah Tova (co-owner of REFRAME)
Evan Wiig on the importance and purpose of Community Supported Agriculture:
“The event was a fun showcase of the women behind our North Bay farms, introducing local food lovers and curious Barlow passerby alike to what CSA (Community Supported Agriculture, described in detail above) is all about. The whole point of CSA is to bring people closer to the source of their food, which is exactly what happened on Saturday.