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Sonoma County Gazette
Music Promotion in Sonoma County

Promoting Your Music in Sonoma County

Feb 6, 2018


By Cassie Steele

Sonoma has a bustling music scene with lots of outdoor summer concerts and live music venues, so it is a great place to live if you want to start promoting your music – but music promotion isn’t as easy as it once was.

In the past, the best form of music promotion was performing live, but now it is also essential for bands to promote themselves online. After all, there are billions of people using the internet, so if you’re not online you will miss out on a huge audience. If you want to give your music career a boost, here are two ways to promote your music here in Sonoma.

One of the main industries in Sonoma is tourism, with over 7 million visitors heading here each year to experience the natural beauty, drink wine – and of course check out the lively music scene! For this reason musicians in Sonoma should reach out to live music venues, clubs, bars, lounges and pubs to see if they host open mic nights. This will give you the chance to play your music to large crowds of people, and you will also reach a wide range of people due to the ever-changing tourist crowds. You may even end up with fans in other countries. 

One of the best ways to promote your music is on the internet. The first thing that you need to do is a website to make it easy to be found.It also means that you can control your message and image. Then move on to social media on Facebook, Instagram, Twitter and YouTube. Over 80% of Americans are on social media, so this will help you to reach a huge new audience - and people are definitely more likely to keep up with your band if they can follow your page for news and updates. A YouTube channel also means that you can create video content so people can HEAR your music.

Sonoma is a great place to promote your music, as millions of people visit the area every year and check out the live music. This means that you have a fairly unique opportunity to promote your music to a changing crowd of people without ever leaving the country… but it is also essential to use the internet to keep your long-distance fans updated.

Photo by Jens Thekkeveettil on Unsplash – horn section


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