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Sonoma County Gazette
Marketing 101

Communication in a Frenetic World

Sep 27, 2017
by Elizabeth Slater


Important points that many businesses fail to consider when they are sending out information to customers, whether that information is through social media, emails, text or even through the mail is:

Keep Your Brain In Top Form

I have been catching up on my reading lately and have come across some great articles including, Why The Modern World Is Bad For Your Brain which is an article by neuroscientist, Dr Gabija Toleikyte and 5 Workouts for Your Brain information from Dr. Ken Rockwood in Best Health.

In this day and age many of us are continually jumping from one task to another both at work and at home as we try to finish everything on our To Do lists. When we jump back and forth too much, according to Dr. Toleikyte, the brain’s attention systems will find it harder to focus, which has an impact on productivity. Dr. Tolekyte has a number of things you can do to help your brain be more productive. Here are some of her thoughts::

Take regular breaks

Okay, hands up how many of you do that? I thought so...not many. Dr. Tolekyte tells us that when we are tired and stressed the nutrients that are usually delivered to the brain shift to the most vital organs. This leaves out more sophistic brain networks, such as the ones involved in creative ideas, sound decisions making or learning new information...and means our performance decline.

Take frequent breaks (10 minutes for every hour) While taking a 10 minute break every hour seems foreign to most people, you will be more effective. Also work the most difficult tasks in the morning when your brain is most energetic

Stop Multitasking

There is more information emerging that our brains are not maid for multitasking. In actual fact when we think we are multitasking we are merely quickly switching from one task to another. According to Dr.Tolekyte, That has three consequences, we waste a lot of time, we are more likely to make mistakes and we become stressed more easily. So the time we think we are saving by multitasking we lose when we have to do the work over again because it is not as good as it should be. If you do insist on multitasking, find yourselves a good editor or proofreader before you submit the project.

Break Tasks Into Small Steps

Large tasks can be overwhelming, so split up the different elements of the task and attack them one at a time. Work for 15 or 20 minutes without interruption. Don’t take any phone calls or be available to other staff during this time. Yes, this can be hard in many jobs, so put a note on your office door or tell others that you are not available for the next few minutes and switch off the phone (including your cell). You may find that you are more productive once you get into the habit.


Another way to keep your brain in good shape is to exercise. I like to walk and use my morning walks not only to exercise my body, but also to sort out what I have going on for the day or problems that need to be solved.

For me it’s easier to walk early in the morning (as soon as it’s light) but if you can’t do that, walk during a break or your lunch hour. I know it’s not easy to get in the habit of doing this though you may well find that it allows you not only to feel better physically but also to organize your brain. According to Dr. Ken Rockwood ...Whatever is good for your heart is good for your brain too.Who knows with a little exercise worked into your day, you may be able to get through your work more quickly.


Keep your brain limber by continuing to learn on a regular basis. Dr. Rockwood explains that learning is the most fundamental brain workout. The more you do it, the more you benefit. Once again this is not only something that keeps your brain ticking along, it also may help you in your work. When walking take an ipod or other device and listen to a webinar or a tape that is relevant to your job. Or if you want to take a break, listen to a novel or biography as you walk and get lost in another time or place for a few minutes.

Keeping your brain in tip top shape will keep it more agile as you get older. A kitchen knife can last a lifetime if you sharpen it regularly. Your brain is much the same way. Keep it sharp and it will work for you for a long, long, time. A tip of the glass from me to you.




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