Free Compliments of our Advertisers
Sonoma County Gazette
KBBF has been fortunate to have Frank working at the station since 1992.
KBBF has been fortunate to have Frank working at the station since 1992.

A Taste of Nostalgia with KBBF 

Francisco Frank Pardo II
and The Power of Music
to Evoke Memories

Thursdays & Fridays - 6am to 8am

Jun 30, 2019


Francisco Frank Pardo II understands the power of music to evoke memories, especially association with special people and places. That’s why his show—Mañanitas Capirana—is all about nostalgia. 

Frank airs his show on KBBF Thursdays and Fridays from 6am to 8am. That way, this programmer is up with the sun and playing the music and memorias his listeners, many of whom are campesinos doing long, hard days of agricultural labor. He wants workers who listen to experience joy as part of their day. Frank observes, “What I say on the radio, people listen to. The fieldworkers listen. I speak their language.” In his mind, the show is a way to express his gratitude for these laborers and the fruits and vegetables they harvest.

He follows his Thursday show with “Cantares de mi Tierra,” an hour-long tribute to the conjunto de arpa. This is a musical genre made famous in the rural areas and ranches of Michoacán. The musicians include two violinists, two guitarists, and a harpist that also uses the instrument for percussion. Smithsonian Folkways describes arpa as “driving sones, sentiment-saturated ranchera songs of love, and farcical valonas (poemic narratives), all with a disarming directness that is the hallmark of one of Mexico's best-kept musical secrets.”

On Fridays, Frank airs “Recordando el Ayer” from 8am to 9am. These are older classics from Mexico that many older people recall fondly. Frank hopes that, by keeping these songs alive, he reminds listeners of their origins while also introducing the music to younger generations. Think of it as a Mexican musical history lesson.

Audiences of the shows typically hail from Mexico, with others from Guatemala, El Salvador, and Honduras. They share a love of diverse classic songs, including ranchera hits, mariachi music, and arpa. 

Music is the heart and soul of the show, but there is also time for commentary. Frank provides insight into community issues and concerns. He also keeps his lines open for callers during airtime. It can be a lot to handle, but Frank likes it, saying, “It keeps me busy.”

With all this nostalgia happening, it is only natural that many callers want to mention loved ones past and present. Frank explains, “They dedicate songs to people from when they were younger.”

KBBF has been fortunate to have Frank working at the station since 1992. 

Oyster Run

The Santa Rosa Chapter of Chicano Style MC and KBBF present the fifth annual Oyster Run motorcycle rally on July 27th. Registration is from 10-11am and the pack leaves at 11:15am sharp from 1700 Corby Avenue. All bikes are welcome. Low-riders can join up at the ending spot, as well as friends and family, also at the Corby Avenue location. The $25 donation covers a taco dinner, drink ticket, and run shirt. Oysters are sold separately. For more information, contact Chico at   707 484-8235.

Support KBBF

Join the growing membership of KBBF supporters. Check out the  website to make a monthly donation or a one-time gift. GRACIAS! 



Login to Make a Comment

Please support our sponsors:

Listen to KRCB FM on Our FREE Mobile App

Tune into KRCB any time - CLICK HERE to download the Live Streaming app

Local Guide for takeout food

Sonoma County Restaurants who offer Take-Out Food during the Corona Virus Shelter-in-Place.
NOT on our LIST & MAP? Get LISTED:

Shelter-in-Place Sonoma County Business Directory - Coronavirus-COVID-19 Mandate.

Shelter-in-Place Sonoma County Business Directory - Coronavirus-COVID-19 Mandate. This is a work-in-process. PLEASE HELP US by sending missing info to

Fine Tree Care - Sonoma County Tree Services

Visit Fine Tree Care WEBSITE for a List of our SERVICES - Testimonials and to request a FREE Estimate

Flip through the pages of the print edition of the 2020 Sonoma County Gardeners Resource Guide

Your 2020 GUIDE to support locally-owned garden businesses and natural landscaping practices.

LOCAL GUIDE to Cannabis Dispensaries and Delivery Services, Sonoma County & Beyond.

LOCAL GUIDE to Cannabis Dispensaries and Delivery Services, Sonoma County & Beyond.All dispensaries have verified their information.