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CalFresh Awareness Month in May 2017

May 11, 2017


Petaluma Bounty Partners with Sonoma County Board of Supervisors, Health and Human Services of Sonoma County, Sonoma County Hunger Index, and Regional Farmers’ Markets

The Sonoma County Board of Supervisors honored May as CalFresh Awareness month with a Gold Resolution. With community partners and representatives of the Sonoma County Human Services and Health Services present, Supervisor Hopkins celebrated the key role that CalFresh plays in making many Sonoma County residents more food secure. 

May is CalFresh Awareness Month

CalFresh Awareness Month started in May of 2011 and is the official month dedicated to increasing public awareness of CalFresh. The state, counties and community based organizations are committed to bringing awareness, dispelling myths and assisting clients with CalFresh applications. The CDSS Chief Deputy Director, Todd Bland, sent out a letter to all of California's county welfare directors inviting them to participate in celebrating CalFresh Awareness Month.

What exactly is CalFresh?

CalFresh is the California name for the federally funded program called SNAP (Supplemental Nutrition Assistance Program) at the national level. It is a monthly supplement to a household’s food budget. On average, the program offers $4.38 per person, per day disbursed to a debit card (called an EBT card) that can be used to purchase a limited category of food products (no tobacco, alcohol, toiletries or hot foods). CalFresh helps to improve the health and well-being of qualified households and individuals by providing improved access to healthy and nutritious foods. Many are unaware they are eligible to receive benefits.

CalFresh in Sonoma County

Fresh produce from CalFreshIn Sonoma County alone, around 36,000 people receive CalFresh benefits monthly and the average benefit per case is around $220 per month. According to the California Food Policy Advocates (CFPA), “If CalFresh reached all potentially eligible individuals, Sonoma County residents would receive an additional $55,200,000 in federally funded benefits each year. Those benefits would result in $98,800,000 of additional state and local economic activity.” Also according to the CFPA, our Program Access Index (a proxy for participation rate) was .443 in 2014.

Although the county has made great strides in increasing the rate of participation, they need the community’s help in getting the word out! That is what drew several community groups to come together regularly with Sonoma County Health Department and Human Services Department and identify CalFresh Awareness Month as a shared strategy to engage our community in this conversation. Last year Sonoma County households missed nearly 34 million meals according to the Hunger Index Working Group ( because they couldn’t afford enough groceries and agencies offering support couldn’t increase benefits or assistance. “CalFresh provided nearly 26 million meals last year, but there are still families missing meals that do not receive this benefit,” according to George Malachowski, Program Development Manager of the Sonoma County Human Services Dept. and founding member of Hunger Index. “Making sure more households receive CalFresh is important part of making sure individuals, children and families do not miss meals. CalFresh by itself will not provide all the missing meals in Sonoma County, so we also need to build partnerships to close the meal gap and ensure people have a regular source of food. ”

Where CalFresh is accepted

CalFresh benefits are accepted at most major grocery stores, corner stores, produce stands, and more recently at farmers’ markets (for a list of all farmers’ markets participating in CalFresh please click here).

Petaluma Bounty runs Farmers' Market L.I.F.E. (Local Incentive for Food and Economy), a Market Match initiative that provides a dollar-for-dollar match for CalFresh purchases at participating farmers' markets. Since 2015, participating markets have distributed over $175,000 in CalFresh and incentives. "Farmers' Market L.I.F.E. allows us to feed our community quality food, increase sales for small farmers, and increase low-income consumers' purchasing power!" Suzi Grady, Director of Petaluma Bounty shares, "I'm excited about participating in CalFresh Awareness Month because I want everyone to know about CalFresh, how to enroll, and where it is accepted even if they don't qualify. That way, they will know where to go if and when they or someone they know falls on hard times." Further, Farmers' Market L.I.F.E. continues to expand the number of farmers' markets participating in their collaborative but have not exhausted their pool of incentives. "There is more money available to CalFresh customers to access through using their EBT at farmers' markets. Ideally, we'd like to have all available funds benefit CalFresh customers and our farmers."

For the 2017 season, Farmers’ Market L.I.F.E. has included Santa Rosa Wednesday Night Market, Kenwood, The Springs (Boyes Hot Springs) along with the 11 other markets already participating. For a full list of markets involved, please go Kelly Smith, Executive Director of Agricultural Community Events runs 10 of the market locations participating in L.I.F.E. “LIFE has offered the ability for farmers' markets to work together and expand our reach to a group of CalFresh recipients who might not otherwise come to a farmers' market. It's a great program that not only helps the recipient of the funds but the farmers as well. It's a win-win!” 

Activities around the County in celebration of CalFresh

Community groups and County Departments will be involved in a variety of activities for CalFresh Awareness month. See below for a partial listing or go

  • Farmers’ markets participating in L.I.F.E. will increase the daily maximum match to $20 for people making purchases with CalFresh.
  • SNAP-Ed Nutrition Classes offered in Spanish and English at participating libraries
  • Food Demonstrations by Center for Well-Being at participating markets
  • Enrollment support at participating farmers’ markets by Catholic Charities
  • ValueMart tours at Redwood Empire Foodbank

Follow Petaluma Bounty on Instagram, Facebook, and Twitter – @petalumabounty! 

For more information, please visit

A program of Petaluma People Services Center, Petaluma Bounty’s mission is healthy food for everyone through collaboration, education and promoting self-reliance. Through our programs, Petaluma Bounty isimproving the quality of food offered by emergency food distributors through the Bounty Hunters gleaning program. We areincreasing low-income consumers’ purchasing power through local affordable food incentives such Market Match, sliding scale farm stands and CSA memberships, as well asmaximizing awareness and participation in federal food programs such as WIC, SNAP, and Meals on Wheels. We areincreasing food literacy –knowledge of how food is grown and where it comes from – for children,youth and adults. We are working tochange attitudes and appetites for healthy food and active lifestyles. We areexpanding our community's capacity to grow its own food by supporting the construction of community gardens and empowering others by sharing our knowledge. And finally, we are engaging our whole community to become active, informed agents of change of their food system.



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