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Valley Fire Benefit Concert at Wells Fargo Center for the Arts, Santa Rosa


Valley Fire Benefit Concert
at Wells Fargo Center for the Arts, Santa Rosa

Amaturo Sonoma Media Group (ASMG) announced today the joining of forces with Ron and Carolyn Kirk’s Bay Productions and Wells Fargo Center for the Arts in presenting a major fund raising music, comedy and variety show, to benefit victims of the recent Valley Fire and local fire fighters. Sunday, November 15, Time 2PM, Wells Fargo Center for the Arts.

Titled “Putting Out the Fire…A Thanksgiving for Middletown” will be an afternoon and evening show and concert bringing together musicians, star recording acts, Broadway entertainment talent, local and regional celebrities and nationally known comedians to raise funds for victims of the recent tragic wildfires that destroyed over 1900 structures including over 1200 homes and 4 tragic deaths.

Acts now signed include national country music stars: Diamond Rio, Joe Diffie, Jon Pardi, Craig Morgan and local rising-star McKenna Faith. For rock music fans, local rocker Charlie Musslewhite will perform and founding member of the Super-group Chicago, Danny Seraphine, will join in. Santa Rosa’s Rock Icon, Norman Greenbaum, just recovered from a tragic car crash, will return to the stage with an inspirational version of his anthem, Spirit In The Sky. Show producers say other surprise appearances will be just that…surprises. The show starts at 2PM and will go until after 7, with several intermissions with food and beverages of all kinds, again with all proceeds to the fire victims. 

Broadway star and television celebrity John O’Hurley, who came up with the original idea of this variety show, will be the emcee of the event, with on-stage help from local-boy, gone superstar-chef, Guy Fieri and internationally-known San Francisco comedian Will Durst.

Bodega Bay residents Ron and Carolyn Kirk, in conjunction with Morty Wiggins’ Second Octave Entertainment, originally launched their show contracted with Diamond Rio, Joe Diffie and McKenna Faith to perform a fund-raiser at Sonoma Mountain Village to benefit the Bodega Bay Fire Protection district, prior to the horrific Valley Fire. After that tragedy Bodega Bay Fire Chief, Sean Grinnell, encouraged the Kirks to make the concert event wider in its fund-raising efforts with the bulk of the funds going to the actual victims of the Valley Fire. It was then that ASMG’s founder and owner, Lawrence Amaturo, reached out to the Kirks with discussions to join forces, merging the two events, and moving to the Wells Fargo Center for the Arts, assuring no potential weather disruption.

Lawrence Amaturo said: “When we talked with Ron and Carolyn, it was clear that having two competing shows was not in the best interest of the fire victims; we quickly merged our efforts into this major endeavor. Our thanks to Brad Baker of Sonoma Mountain Village, for his understanding in moving the event, assuring a bigger fund for fire victim relief”.

Ron and Carolyn Kirk commented: “Our only interest is in helping the fire victims and our own Bodega Bay fire district. We’re making sure the hard-costs are very low and the overwhelming percentage of funds will go direct to the fire victims, with the help of Sonoma County United Way’s Lake County fire victim’s fund”.

Rick Nowlin, President & CEO of Wells Fargo Center for the Arts said: “We were honored to have been selected as the venue to host this incredible event.  We know this partnership with Lawrence Amaturo and ASMG will help raise the greatest amount of funds for this urgent cause.  Wells Fargo Center for the Arts is proud to be part of it”.

ASMG is planning a live broadcast of the entire show on KSRO AM and FM, as well as planning to team with X2nSat , a Petaluma-based communications provider, to present a live video stream, world-wide. Both the radio broadcast and the video stream will also accept donations, locally and globally.

A live and silent auction will further aid the fire victims with, among other items to be auctioned: Nine individually autographed guitars from country music superstars Keith Urban, Lady Antebellum, Little Big Town, Dierks Bentley, Darius Rucker, Brad Paisley, Luke Bryan, Kenny Chesney and Randy Houser…plus many more valuable items being procured.

To support “Putting Out the Fire…A Thanksgiving for Middletown” on November 15th, tickets will be available for purchase at:

Ticket office open noon to 6pm at 707-546-3600

For more information or to contribute major auction items for the fund raiser… contact: Michael O’Shea, President of Amaturo Sonoma Media: