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Traveling Along Sonoma County Farm Trails


Traveling Along
Sonoma County Farm Trails

By Paula Downing,
President, Sonoma County Farm Trails

Sonoma County Farm TrailsWhen you think about Thanksgiving you generally think turkey.  And when you’re in Sonoma County, you generally think Willie Bird Turkeys ( who is celebrating their 50th anniversary in the turkey raising business this year. Willie Bird was one of Sonoma County Farm Trails first members and definitely the Grand Master presiding over our local Thanksgiving feasts.

Our Sonoma County Farm Trails fledgling farmers - Felton Acres (now known as Green Star Farm), SucherNova Farm and Green Goose Farm are all beautiful, dedicated fledglings just learning to fly in the farming business.


Willie Bird Turkeys

In about 1902 or so Willie Benedetti’s grandfather, Conrad, a Swiss Italian by birth, was working as a machinist in San Francisco when he read an article in the paper that promised you could make a good living raising chickens in Petaluma.  He packed up the family and moved to this rural town raise chickens and cattle.

Willie Benedetti, Willie Bird Turkeys, Santa Rosa, CATimes change and like all good small farmers, Conrad changed with the times.  Just before World War II he started raising turkey eggs for George Nicholas Breeding Farm in Sonoma.  George marketed bronze turkeys and ultimately bred the first white turkey in 1957 – which has become a staple on our dinner tables to this day.

In 1963 Willie was a freshman in high school looking for a Future Farmers of America project.  His dad had continued raising eggs for George Nicholas so there were plenty of turkey eggs around the farm. With the help of his mom, Aloha Benedetti - who got her name from her mother who liked to play the ukulele - he converted an old chicken coop into a home for turkeys and Willie Bird Turkeys was born. 

Today Willie Benedetti, his cousin, Rocky, his brother, Riley, and his trusty helper of 37 years, Beagle, raise free range turkeys on 400 acres on Calistoga Road. Willie is testimony to the fact that big isn’t necessarily better.   He doesn’t know every turkey by name but he kept his business small, local and in the family.

Willie’s advice to young farmers is “Keep going. There is always a market for your product.”

I would say that our fledgling farmers are taking this advice to heart.


Green Goose Farm
Rebecca Black and Roy Smith of Green Goose Farm ( are probably the youngest of Farm Trails’ fledglings. They’ve had their 10-acre farm outside of Petaluma for about a year.  They’re raising turkeys, geese, chickens, lamb, pigs – all on pasture, only as many as the land will support. 

So what inspires them to farm?

“I love the interaction with the animals and the land,” Rebecca says. “I love knowing that we are doing a little part for making things better, providing good food for people who want to eat meat and not feel guilty about how the animals are treated.” 

Roy adds, “The primary reason for starting our farm is to create an example of a regenerative farming practice on the small scale, that increases local food security, supports and improves ecological services, and serves to mitigate the impacts of global climate change, while providing hope for a decent future for our daughters.” 


SucherNova Farm

Melissa Casanova and Ben Sucher own the 10-acre SucherNova Farm in Cotati (

SucherNova Farm, Cotati, CATheir offerings are diverse – pork, chicken, beef, eggs, honey, vegetables, micro greens, and lotion made from their own goats milk. 

“Farming is my idea of the perfect life,” Melissa Casanova says. “The land called me.  I can’t picture myself doing anything else. I see this as a healing process – for our family and the community. Practicing biodynamics brings the soulfulness back to farming – the opportunity to connect with the earth, to raise healthy food for nourishment. My parents both died fairly young.  They were living the typical American life style, buying food at Costco. Their early death inspired me to think a lot about health and lifestyle.”


Felton Acres/Green Star

Marc Felton and Sarah Silva of Felton Acres (, now known as Green Star Farm, work 50 acres on Blank Road in Sebastopol. They are just about at the five-year mark moving them from fledglings into seasoned farmers.

Marc created Felton Acres as a result of a little trick on the part of the universe.  He was raised in Monterey and dreamed of hosting salmon fishing charter expeditions along the Sonoma Coast.   The minute he had purchased his gear and was ready to roll, the bottom fell out of the salmon market. At that time he read Michael Pollan’s Omnivore’s Dilemma, which made him realize that if he couldn’t catch wild food he could raise it in a way that was in harmony with nature’s intentions, giving back rather than extracting from the earth.

Felton Acres - Green Star Farm, Sebastopol, CASarah is a Sebastopol native whose family raised food when she was growing up.   She had come home to farm when she met Marc and realized that they were in philosophical agreement.  Sarah:  “We are serving our community and making the land better, improving top soil naturally, while improving the quality of our animals in their most natural environment.”

Green Star produces eggs, chicken, lamb, pork and goat. Their farming practices are stellar.  Their meat birds are moved every day to green pastures – every day! Their egg hens are moved every two weeks. They feed no soy products whatsoever. They are currently experimenting with what is known as a “fodder system” for feed.  This is a fairly new process that involves raising sprouts in order to feed “live food” which is so beneficial for the health of animals – and us. 

Currently they are sprouting barley, oats and sunflower seeds for the goats.  Sarah explains,  “It’s easy, much cheaper, and requires a lot less water. You go from seed to feed in about one week and the animals love it. “

One of the huge problems of the very small meat producers is processing. Every small farmer who raises birds in Sonoma County has to truck them to Stockton for processing. There was a chicken processing plant in Fulton for many years but it is closed now and would require about a three million dollar investment to get it running again. Anyone game?

Green Star takes their hogs to Rancho Veal Corporation in Petaluma. They take their goats and sheep to Panizzera in Occidental. Finally the cutting and wrapping is done at Golden Gate Meat Company who has recently opened shop in Santa Rosa. Clearly part of the reason why you pay a bit more for delicious, locally raised, clean meat is the cost of processing!

These are just a few of the Farm Trails Farmers who are dedicated to bringing you delicious, locally raised, clean, healthy food. You can taste the difference and support our local farmers by having a Farm Trails Thanksgiving Dinner.

Please go to our Sonoma County Farm Trails website at to see our recipe page and to find other local farmers and wineries you can support for Thanksgiving: beautiful pies from Petaluma Pie Company ( Petaluma and Kozlowski Farms ( in Sebastopol; great meats from Bud’s Custom Meats (www.Buds-Custom-Meats) in Penngrove and Stemple Creek Ranch ( grass fed beef and lamb in Marin; fabulous cheeses from Cowgirl Creamery ( Bellwether Farms (Bellewether Farms), all-year-long produce from Tara Firma Farm (…wines, ciders, fresh vegetables – we have everything you need to give thanks.


Year-Round Farm Fresh Food

Coastal Hills Market ~ Sundays 10am - 1 pm at the Fort Ross School, 30600 Seaview Rd, Cazadero

Forestville Farmers Market ~ Every Tues, 3-7pm at Russian River Vineyards, 5700 Hwy 116 N. More info at 887-3344

French Garden Market ~ 824-2030 ~ Sun, 10am-2pm, 8050 Bodega Ave, Sebastopol

Jenner Community Market ~ Sundays 10:30am - 1:30pm in the parking lot of the Jenner Community Club. for info.

Oakmont Certified Market Saturdays from 9a.m. to noon in the parking lot at White Oak & Oakmont Dr.

Petaluma East-Side Farmers’ Market ~ Every Tue | 10am to 1:30pm at Lucchesi Park, 320 N McDowell Blvd,

Redwood Empire Farmers Market ~ Wed 8:30-noon, Sat 8:30-1. Veterans Bldg, 1351 Maple Ave, Santa Rosa., 707-237-5340

Santa Rosa Original  ~ 522-8629 ~, Wed 8:30am to Noon, Sat 8:30am to 1pm Wells Fargo Center, 50 mark West Springs Rd.,

Sebastopol Farm Market ~ Every Sunday 10am-1:30pm, Sebastopol Plaza ~ Weeks Way at Petaluma St & Healdsburg Ave, across from Whole Foods Market 

Sonoma Ecology Center Harvest Market ~ Every Saturday 9am-noon. Sonoma Ecology Center, 15000 Arnold Dr. Creekside Complex, Eldridge ~ ~ 996-0712

Sonoma Valley Certified Farmers Market ~ *No Market on Fri Nov 29th, will be held on Tues Nov 26th instead* Every Friday morning 9am - 12:30pm, in the Arnold Field parking lot at 290 First Street West in the City of Sonoma, about a half-mile north of the Sonoma City Plaza. ~ ~ 707 7578-4956


Seasonal Markets

Occidental Farmers Market ~ 874-8478 ~ Fri June 7 thru Oct 25 ~ 4-dusk, Downtown

Petaluma Farmers Market ~ 762-0344 ~ Sat to Nov 23 ~ 2-5p, Walnut Park, Petaluma Blvd S at D St. Wed to Jun 5 - Aug 28 ~ 4:30-8p, 2nd St between B & D.

Shelton’s Market Garden ~ 829--6718 ~ 625 Sexton Rd., Sebastopol. Certified organic on-site farm stand. We only sell what we grow. Wed 9a-1p, Sat 9a-1p through Nov, weather permitting.

West End Farmers Market ~ Sunday 10am - 2pm. 817 Donahue Street, Santa Rosa. by historic DeTurk Park and Round Barn Between West 9th Street and Boyce Street. (707) 477-8422

Windsor Farmers Market ~ Windsor Town Green (701 McClelland Blvd.) - 707-838-5947 - Sun 10-1, thru Dec 15, Thurs 5-8


Grocers who Sell SoCo Made Food & Goods

Andy’s Market - 1691 N. Gravenstein Hwy 

LocaStore, 1830 Hwy 116 South @ Bloomfield, Sebastopol Locastore on Facebook

Victorian Farmstead Meats - 1220 Gravenstein Hwy. North. Sebastopol

Pacific Market - 550 Gravenstein Hwy. North 
Pacific Market -1465 Town & Country Dr.
Santa Rosa

Oliver’s Market - 546 East Cotati Ave.
Cotati -
Oliver’s Market - 560 Montecito Center
Santa Rosa
Oliver’s Market - 461 Stony Point Road Santa Rosa

Willowside Meats- 3421 Guerneville Rd, Santa Rosa

Food for Humans - 16385 First St, Guerneville Facebook Page

Community Market - 1899 Mendocino Ave.
 Santa Rosa -
Community Market - COMING SOON to the barlwo Center, Hwy 12, Debastopol

Shelton’s Natural Food - 428 Center Street, Healdsburg

Big John’s Market - 1345 Healdsburg Ave (at Dry Creek Rd),

Sonoma Market - 500 West Napa Street, Sonoma

Glen Ellen Village Market - 13751 Arnold Dr., Glen Ellen

Tierra Vegetable Stand - 651 Airport Blvd, Santa Rosa

Dandelion Gifts & Goods - 321 South Main St. #39
, Sebastopol

Oakville Grocery - 124 Matheson St., Healdsburg

G & G Supermarket - 1211 W College Avenue Santa Rosa
G & G Supermarket701 Sonoma Mountain Pkwy, Petaluma

Bohemian Market - 3691 Main St, Occidental Facebook page