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Funky Fridays Raises Over $50,000 for Sonoma County Parks

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Funky Fridays Raises Over $50,000 for Sonoma County Parks

The Sonoma County Regional Parks Foundation announced that the first year of Funky Fridays @ the Hood was a tremendous success. The concert series’ first year at this location generated over $50,000 in net proceeds to benefit county parks and introduced thousands of attendees to Hood Mountain Regional Park and Hood Mansion, a registered historic landmark and east Santa Rosa treasure. 

The “Funky Fridays Fund” is earmarked for high-priority opportunities at Hood Mansion, Hood Mountain Regional Park and Open Space Preserve, and other Sonoma Valley parks. Regional Parks and the Parks Foundation have begun to identify these projects and will provide more details in 2017. 

Volunteer concert promoters Linda Pavlak and Bill Myers of Kenwood brought together an exceptional team to produce the concert series for 15 consecutive weeks. Additional support for the event included numerous Funky Fridays volunteers, Parks Foundation board members and staff, Sonoma County General Services and Regional Parks. Partnerships with the Rotary Club of Glen Ellen-Kenwood and Santa Rosa United Soccer Club provided consistent staffing for beverage service and parking. 

“Funky Fridays was created to support our parks through live music, and this year’s series lived up to that mission,” said Melissa Kelley, executive director of the Sonoma County Regional Parks Foundation. “We’re very grateful to Linda and Bill, to all the great bands, and to everyone who came out to the concerts and, in so doing, contributed to the Funky Fridays Fund.”

In addition to revenue from ticket sales, parking, merchandise and beverage sales, the Funky Fridays Fund received generous donations from the event’s food vendors – TIPS Tri Tip Trolley, Rainy Day Chocolate, and California Funnel Cakes – and the series’ beer provider, HenHouse Brewing of Santa Rosa. 

Another positive outcome of Funky Fridays was a bump in sales of Sonoma County Regional Parks memberships. Event parking was free with a Regional Parks pass, $10 without. “Between the first concert and the last, our parking attendants noticed a significant increase in people using their parks passes,” Kelley said. 

Planning is underway for the return of the series to Hood Mansion in summer 2017. For updates visit sonomacountyparksfoundation.org or funkyfridays.info.